Ah, the cloud PR...

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The company Citrix Systems has summed up the Berlin Conference Citrix Synergy 2010, devoted to virtualization, the construction of computer networks and cloud computing. The event was first held outside the U.S., has collected more than 3,500 participants. Russia was represented by 35 partners and 15 customers, Citrix.
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I remember that conference was the beginning of October. About it is all unsubscribed long (. http://cloudclub-ru. blogspot. com/2010/10/citrix-synergy. html. ). Not long will the results podschitavali?.

The letter included two press releases: one about the conference (the original came almost a month ago). The second - about five XenDesktop. And he just put me into a blind alley.

It starts like this:.
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Santa Clara, USA,. a. November. 2010. - The company Citrix Systems, Inc. (NASDAQ: CTXS),. a world leader in developing solutions for virtualization and application delivery, at the conference. Citrix Synergy ™. ,.
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Notice the place of publication - United States ( and in Moscow, as in the first ).
Here and guess - maybe it's something new? .
In general, as usual, rebuses, charades. To the journalists completely confused, spat on the proceedings and published 'as is'. For the second time. Plan on PR will be executed at 102%.

The classic example, I had three or four years ago. Then SAP, remember, was a joint project of the CMS - ' Duet ' (integration with Office).

From the Russian edition sent a press release writing, news of the day. I'm starting to do something and then realize that I already wrote about it. Here the problem is that he wrote several times - first on the 1st version, and then about the second. And this time, he thought - this is something new.

Half an hour of analysis ( poshersitit in their archive of articles on the site SAP,. ) And then understand exactly: it is a translation of the press release six months ago.

Hour of work - throw away and forget.
For journalists so that they do not like? .

P. S. By the way, I already wrote, the former head of the Moscow office Sergey Kuznetsov, Citrix is now working in Moscow the same, but MS. With virtualization ' tied ' - is engaged in a vertical market (industry ). It is said, has left almost all of his team.